Martin Segerstrom
I’m the Service Communications Manager for ABB Robotics globally. With 20+ years of experience in market communications and a Bachelor’s degree in marketing, my career began as an engineer at ABB in 1990, manufacturing electrical relays for four years. From 1999 to 2014, I have been Project and Account Manager as well as Partner in the advertising industry, with clients like ABB, Atlas Copco, Bahco, DeLaval, Outokumpu, Sandvik and Snap-on Inc. I joined ABB Robotics in 2014. In my spare time I enjoy the occasional film, exercising and nature in general.

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ABB Robotics milestone on film in China

Video highlights from an industrial fair the size of a small city!

Digitalization transformed

The goal of the 10 year plan “Made in China 2025” is to move the perception of products from being “Made in China” to “Made by China.”

Digital Plastics

Today’s plastic and rubber manufacturers are facing fierce competition.

Living in the future today

Sometimes you have to stop and marvel at that we seem to be living in the future today.

Robots + Hi Def Screens = Spectacular Entertainment

On-board the Quantum of the Seas, Royal Caribbean's newest ship, experience one of the world's most technologically advanced performance stages anywhere.

Automatica 2014 video round-up: Virtual reality, programmable LEGO, a dual arm robot and more!

Automatica 2014 in Munich, Germany, has come and gone. But we're all still basking in the memories of what was truly our most memorable show ever.

Training the robot programmers of the future by experimenting with the future

An artistic endeavor wrapped in a robotic experiment with the future of architecture is a model for engaging young engineers.

Robots improving air quality? Why not?

Reducing things like tailpipe and power plant emissions greatly helps to improve air quality, but in a Volvo factory in China, robots are helping too.

What is RobotStudio? I bet you’re guessing it has something to do with robots.

Flexible, easy, and fast—just three words, but they sum up what is the most powerful, PC-based, 3D, virtual robot programming tool available.
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