Maanasi RK
As a digital marketing manager for ABB Robotics, I believe in sharing content that is not just highly relevant, but also fun. With a long history of background in social and digital media, I feel that connecting online reaches a larger audience. Though traditional communications and marketing methods have their importance, focusing on evolving landscape of communications allows us to build a better brand value and influence audience online.


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World’s first robotic entertainment on the high seas

The trifecta of Royal Caribbean Cruise Lines, Robotic Arts and ABB Robotics debuts groundbreaking RoboScreen® entertainment on a new cruise ship.

An ABB robot made out of LEGO® is a perfect Scandinavian match

It took eight months to build using only spare time, but an electronically controllable ABB robot made out of LEGO bricks is a spectacular thing to behold.

Robotics Month at ABB — catch up on what you may have missed

If anybody ever doubted there wasn't enough to say about ABB robots and robotics every day for one month, read on.

ABB robots ease the burden on Santa’s Elves

For Delsbo Candle, producing 100 million candles a year would be impossible without the accessibility, usability and error handling provided by their ABB robots.