Luca Zanella
Luca Zanella is Global eCommerce Distribution Channel Lead for ABB, extensively working and collaborating with a global distributor network and countries. He joined ABB in 2008 and has held a variety of proposal engineering, project sales, marketing roles of increasing responsibility across a number of industries and countries. Most recently Luca was Business Development manager for ABB Italy leading projects on business transformation, innovation and digital strategy and before joining the Global ecommerce team for ABB Electrification, where he supports through his know how and entrepreneurship approach distributors digital sales transformation journey. Luca holds a bachelor’s degree in Electronics Engineering from Politecnico di Milano.


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Omnichannel selling and distributors’ role in the customer journey

How ABB supports distributors to automate buyer experience and deliver a winning go-to-market strategy