Jukka Träskbäck
Jukka Träskbäck is Head of System and Service Sales for Process Industries in Finland. Together with colleagues around the world, he is driving ABB’s multi-channel sales strategy and expanding the channel partner network. Jukka joined ABB in 1999 before working with a wide range of technology firms. During his career he has held various positions in engineering, sales and account management.

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Working with channel partners: driving productivity and profitability together

Why is a company of ABB’s size engaging with third-party channel partners, you might ask? Why not simply deal with all end customers directly? Here is why.