David Marshall
I am Head of Marketing Communications for ABB Robotics. I am a marketing communications specialist with in-depth knowledge of industrial robotics gained in over 30 years working in the industry. I have a passion for industrial robotics and a mission to communicate the benefits to all manufacturers.


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Automotive car body assembly – Ride the Line

Ride the Line: Get "up close and personal" as ABB robots assemble a automotive car body.

“Robots are worth their weight in gold”

What is the lifetime of an ABB robot? That’s a question one Swedish manufacturer can’t answer yet – four robots it installed nearly 40 years ago are still polishing pipe bends today.

YouTube: Robotics in Pharmaceutical Packing

When a large pharmaceutical company in Australia wanted to improve the speed and flexibility of their Blow Fill Seal line they turned to the ABB FlexPicker.

Robots: Dancing with the Stars

Dancing with the Stars. ABB's industrial robots enjoy the pleasure of contemporary dance.

Manufacturers employ robots to improve worker health and safety

A Swedish case study shows how industrial robots are being increasingly used to keep people out of harm's way