Chintan Shah
I am a product marketing specialist for ABB’s highly acclaimed Symphony Plus automation products. Based in Wickliffe, USA, I have been working with Symphony Plus and its predecessor systems since 2006 in the fields of proposals and bidding, lifecycle services and strategic product marketing. I am passionate about creating content that informs and educates. I love taking highly technical and complex products and creating simple and easy-to-understand messages. I call this linking the features to a functionality. I am proud to be part of ABB, where we know we can have a huge impact on the future of our world.


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Operator first – the human factor remains central to the success of an HMI

In a human-machine interface (HMI), it’s about human and machine working collaboratively to maximize efficiency without compromising on basics like safety