YuMi is helping Ford “Go Further”

YuMi plays live with award-winning DJ Yoda, at the unveiling of the next generation Ford Fiesta.

YuMi brings the next generation in automation to the introduction of Ford's next generation Fiesta.

ABB’s YuMi robot is getting around. Aside from a year of television appearances and meeting heads of state, the collaborative robot was also recently spotted on stage with the popular UK hip-hop star DJ Yoda. The occasion was the launch of the next generation Ford Fiesta at its Go Further event in Cologne, Germany in late November.

YuMi represents a new type of collaboration between people and robots, and it is challenging manufacturers – and even a DJ – to rethink what is possible. Love Ford cars and hip-hop? You can watch the entire Go Further event here.

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About the author

Philip Lewin

I'm one of the many people sharing ABB's passion and great stories for robotics and industrial ingenu-ity. It’s exciting for me to be at the leading edge of a new age for one of the most fundamental things that people do - we make things. At the same time, the awareness has never been greater that economic progress, higher living standards and new ways of making things cannot come at the expense of our environment. I’m proud to contribute to this exciting and important discussion.
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