Keeping people connected at Christmas

ABB helping billions of people across the world stay connected this festive season

There’s nothing more important at Christmas than friends and family, which is why at ABB we are proud to be helping billions of people across the world stay connected this festive season. Our technology is part of the power and automation infrastructure of some of the world’s leading internet companies providing online shopping, social connection and entertainment.

Whether placing an order for a loved one using one of the world’s leading online retailers, or putting you in touch with your nearest and dearest through social media or an online software application like Skype, ABB’s electrification and automation technologies give data centers the smart and elastic infrastructure they need to reliably and flexibly adapt to your demands.

At peak usage times, such as Christmas, having technology you can rely on is more important than ever. With more than 400 orders per second placed with leading online retailers in the run up to Christmas, even a single second delay in website loading time can result in an estimated 7% loss of conversion.

ABB’s technology supports the efficient, sustainable and reliable operation of some of the most frequently used online platforms across the globe. Indeed, our technologies for data centers are designed for heavy-duty applications and the world’s ever-increasing data demands.

So just think next time you’re placing a gift order, or sending a festive message to a friend via social media, or even when you connect by webcam to relatives thousands of kilometers away, how’s this possible? The answer will likely be the power of ABB’s technologies for data centers.

Click here to find out more about what ABB has to offer

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About the author

Sonia White

I am the global Marketing Communications Manager for the data center initiative. I am passionate about my job and the many opportunities it offers to connect and engage with people. In the next years, we believe there will be a lot of positive disruption and innovation around digitizing the infrastructure of data centers. Communications will be essential to position us as a key player.
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