Why the E-Mobility industry has reached the tipping point

We are now in a transition period where battery prices are dropping by 20-30% each year. The consequences for the automotive industry are mindboggling

About a century ago the nascent automotive industry started out by producing electric vehicles. Even big names such as Porsche started their business on a pure-electric basis. In the hundred-year hiccup that followed we have burned billions of tons of fossil fuel, but the clean times of pure electric are returning.

The trigger to this all is simple: affordable batteries. Just as the television business was turned upside-down by the prices of flat-panel TVs in the 90’s and similarly the solar business by plummeting panel prices in the decade thereafter, we are now in a transition period where battery prices are dropping by 20-30% each year. The consequences for the automotive industry are mindboggling.

Battery prices are the main cost drivers of electric vehicles. Last year Volkswagen stated that it would be possible to manufacture a 100% electric vehicle more cheaply than a car with a combustion engine within three years.

Three years ago it was a challenge to produce an electric vehicle with a 300km range for an affordable price. Well, we have seen what happened to the stock price of Tesla Motors after the successful introduction of the Tesla-S – a 300-km range electric vehicle, which is outselling Porsche and Audi in California at the moment.

In China there is an additional market driver: megacity air pollution. The large metropolitan areas are turning into smog centers and the Chinese government has decided to invest massively and switch quickly to e-mobility. The result is the establishment of tens of new companies to produce e-bikes, e-cars, e-buses and batteries.

With the arrival of long-range affordable electric vehicles the challenges to the charging infrastructure increase proportionally. Charging power must go up, both at home and in public charging stations.

Over the last 5 years the e-mobility industry has converged around three global fast charge standards. Europe/USA have selected the ‘’Combo’’ standard, China has selected the ‘’GB/T’’ standard and Japan has selected the ‘’Chademo’’ standard. The selection of standards is the result of a five year political and strategic dance among governments and automotive players, but the dust has settled and the markets can begin to takeoff.

ABB is contributing to this critical stage in the market with its Terra 53 charging platform, the world’s first to meet all DC fast-charging standards. With its multi-standard architecture and near-term option to cascade the stations to higher power, the Terra 53 is ideal for highway and city centers, fueling stations, fleets, and other infrastructure investors who are interested in the growing EV charging market. In addition to that, ABB is launching high-power DC home chargers to enable overnight charging of large-battery vehicles, which would otherwise take a weekend or two to charge from an ordinary home-socket – times are changing.

National networks such as the one announced by the Netherlands this past summer will bring fast charging stations to within 50 km of all of the country’s 16.7 million people. To put that into perspective, 16.7 million people is about the size of Shenzhen, and that’s only one Chinese city…

The automotive industry has to switch, and switch quickly. Batteries will do to the automotive industry what flat panels did to TV and PV-panels to the solar business.

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About the author

Hans Streng

I am Head of ABB's electric vehicle infrastructure unit.
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