Iron Man 3 + ABB Robots = Fun and Games

When it comes to spotting our robots in movies, playing games as an adult turns into a professional endeavor

I spy, Where’s Waldo, Punch Buggy–no matter where you are from you played one of these games as a kid. We all did. Perhaps we played to break up the boredom of a long car ride or because our parents wanted to spark our curiosity about the world around us. Whatever the reason, just admit it, you secretly continue to play one or more of these games as an adult.

If you are like me, the impulse to play is particularly strong when you see the product you’ve helped to launch on the shelves at the local store, or when the sports car you had to have is suddenly being driven by every third person on the road.

This week’s release of Iron Man 3, the superhero film featuring one of the most popular Avengers, produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures, is one of those times. It has me geared up for a game of I Spy.

What will I be looking to spy with my little eye? ABB’s multipurpose industrial robot the IRB 120. The robot makes a cameo appearance somewhere at the end of the film. Iron Man 3 is not the first time that an ABB robot has appeared in a major motion picture or even been used by the entertainment industry. ABB’s robots have been featured in the sci-fi action thriller Terminator Salvation, appeared in a Chemical Brothers’ music video and even gone on tour with Bon Jovi.

When it isn’t preparing for the a walk down the red carpet, the IRB 120, which weighs in at a slender 25 kg, is the smallest multipurpose industrial robot ever designed. Its six-axes can handle a payload of up to 3kg (4kg with its wrist down) and with a reach of 580 mm, it is able to carry out a series of operations using flexible rather than hard automated solutions. And, as the name implies, industrial robots like the IRB 120 typically are used for welding, painting, assembly, picking, packing, palletizing and product inspection applications.

According to a 2012 report by the International Federation of Robotics (IFR), the demand for industrial robots will grow at a rate of about 5% percent annually. The electrical/electronics manufacturing sector is expected to increase its use of these kinds of robots significantly between 2013 and 2015. Good news for ABB whose IRB 120–and other products–is already a favorite of the electronic, food and beverage, machinery, solar, pharmaceutical, medical and research sectors.

So, if the IFR is correct, I am going to be the Robotics “I Spy World Champion” in no time. In the meantime, you can see the IRB 120 in action packing small tubes of beauty products for L’Oreal Canada below.

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About the author

Nicole Salas

I'm the Events Manager for ABB Robotics globally. I joined ABB in 2007, working for corporate communications in the United States before joining Robotics in 2013. I began my career as a journalist in Caracas, Venezuela and have worked for United Rentals Inc. as well as several international public and investor relations agencies. Outside of the office, you will find me racing sailboats.
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