Why an invisible cycle helmet might be better than we think

About a year ago I wrote a piece on Homeostasis of Risk. That’s the phenomenon of risk compensation where we tend to indulge in riskier behaviours if we feel protected. So, for example, we tend to drive faster in cars with ABS or air bags.
One of the fascinating aspects of this is that we can transfer the risk to others, so we tend to give cyclists with helmets a little less room than cyclists without helmets.
But what if the helmet was invisible? Do we get the best of both worlds?
The invisible cycle helmet
http://youtu.be/_kZGTOLBvek
Image credit: Jean-Marie Hullot via fotopedia
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