For the first time, ABB is selected as one of Interbrand's Best Swiss Brands, outranking other major B2B and B2C brands such as Omega, Swiss Re and UBS.
For the first time, ABB has been recognized as one of the 50 most valuable Swiss brands, as announced by Interbrand last night. Not only that, ABB has been ranked as the 7th most valuable brand in Switzerland, with a brand value of 4.929 billion francs. Interbrand, one of the world’s largest branding consultancies, generates the rankings each year in collaboration with Bilanz, the Swiss business magazine.
Cited by Interbrand as “one of the most successful new entries,” ABB’s inclusion in the Best Swiss Brands of 2014 list shows the growing importance of B2B brands, and places us alongside other major Swiss brands with global presnece such as Lindt, Swatch, Swiss Re and Novartis. During the unveiling of the 2014 list last night, Michel Gabriel, Managing Director at Interbrand Zurich, noted that ABB’s debut on the list was “the most impressive, jumping from zero to seventh [place].”
“We are very proud of this recognition as it shows the tremendous value we have built with our brand,” said ABB CEO Ulrich Spiesshofer. “It reflects ABB’s status as a world leader in power technologies. The ABB brand is technology-driven, systematic and strong, and represents what we stand for: Power and Productivity for a better world.”
This accolade is the culmination of years of hard work and collaboration within the group, division, and business unit branding teams. Starting in 2006, ABB launched an extensive global rebranding campaign, which culminated with the complete overhaul of ABB’s brand and image, and included a global, multi-year campaign that stretched from airport and print ads to online efforts across the 100+ countries that we serve. These efforts also introduced “Power and productivity for a better world” as a new tagline introduced as part of the rebrand.
These and other findings from the study are available exclusively in the Interbrand Best Swiss Brands of 2014 report, on the website www.bestswissbrands2014.ch, or in the May 16 issue of BILANZ magazine.